The ability of a business to identify customers before they make a purchase is

The answer is addressability. This is where the messages in the marketing are being customized in means of having to pair or match the needs of the customers or their specific needs—in order to make their customers want the product that they produce and sell it to them.

so i don't know what video you're talking about, but here's some stuff steve jobs gave as advice.

- love what you do.

- the worst thing that could happen might turn out to be the best thing that could happen.

- follow your heart and trust it knows where it's going.

answer; importance to people; or acceptance;