When choosing to use the products or services of a business, most people place the highest value on a. impressive advertising. b. extensive research. c. referrals from friends. d. branding.

When deciding to use the products or services of a business, a great number of people place the highest value on referrals from friends. This is because the good or service has already been used by a known individual, who is usually a trusted one. That is why it is considered the highest value on the referral of friends or family member when purchasing a product or service.