Who is the intended target audience for dole's fruit bowls?

Dole's intended target audience for their fruit bowls is for parents with children. The results of their study showed that half of the sales came from women without kids. The target was therefore changed to working women, age 25 to 54. 

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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answer; offer in store wine and beer samples;