The key element of successful marketing today is to

The development price itself is such a huge barrier, it's just a very different business model than boeing's used to. our huge development programs are typically centered around commercial airplanes, military aircraft, where there is a lot of orders. and right now the foundation of the business is two bites a year.

Suppose someone wants to sell a piece of land for cash. the selling of a piece of land represents turning

Google started as one of many internet search engines, amazon started as an online book seller, and ebay began as a site where people could sell used personal items in auctions. these firms have grown to be so large and dominant that they are facing antitrust scrutiny from competition regulators in the us and elsewhere. did these online giants grow by fairly beating competition, or did they use unfair advantages? are there any clouds on the horizon for these firms -- could they face diseconomies of scale or diseconomies of scope as they continue to grow? if so, what factors may limit their continued growth?