The most highly visible component of the marketing mix is? a. revenues. b. product c. promotion d. place. the last step in the marketing research process is to? a. collect data b. analyze the data c. study the current situation d. prepare the report. observation in market research technique a. that attempts to compare the responses of the same or similar people under different circumstances. b. that use a questionaire that is either mailed to individuals or used as the basis of telephone or personal interviews. c. that involves watching and recording consumer behavior. d. that involves creating an image of a product for the consumer

What comprises a list of main points and sub-points of a topic to include in a presentation

Guardian inc. is trying to develop an asset-financing plan. the firm has $450,000 in temporary current assets and $350,000 in permanent current assets. guardian also has $550,000 in fixed assets. assume a tax rate of 40 percent. a. construct two alternative financing plans for guardian. one of the plans should be conservative, with 70 percent of assets financed by long-term sources, and the other should be aggressive, with only 56.25 percent of assets financed by long-term sources. the current interest rate is 12 percent on long-term funds and 7 percent on short-term financing. compute the annual interest payments under each plan.

Atlas manufacturing produces a unique valve, and has the capacity to produce 50,000 valves annually. currently atlas produces 40,000 valves and is thinking about increasing production to 45,000 valves next year. what is the most likely behavior of total manufacturing costs and unit manufacturing costs given this change? a. total manufacturing costs will increase and unit manufacturing costs will also increase. b. total manufacturing costs will stay the same and unit manufacturing costs will stay the same. c. total manufacturing costs will increase and unit manufacturing costs will decrease. d. total manufacturing costs will increase and unit manufacturing costs will stay the same.