Qualitative research, compared to quantitative research: a. asks closed-ended questions. b. asks yes or no type questions. c. provides more representative samples of consumers. d. relies on open-ended questioning. e. uses statistics to analyze data.

Snuggables sells microwaveable heat packs online. their sales software collects customer/sales information and shares it with the customer service and sales departments. none of the customer complaints or suggestions reach the product development person, however. which step of the three-step processes for success is snuggables failing to use fully?