Brand like that enjoyed by coca-cola, results from favorable consumer experience with a product.

Brand equity, like that enjoyed by coca-cola, results from favorable consumer experience with a product.

Explanation:

Brand equity is a term that describes the value of a brand based on the reputation of its products in the market. As in the case of the coca-cola brand equity is achieved because the product is liked by a huge number of customers.

Brand equity also has a wide effect on the financial status of a company. The product that is more valued will be sold more. Even increasing the price for that product wouldn't matter as the brand would already have set its name in the market.

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