Generally, which stage of the conversation process includes the substance of the conversation? feedback dialogue business feedforward

Generally, which business stage of the conversation process includes the substance of the conversation. 

During the business stage of the conversation process, you are developing a business idea. Bringing your idea to life and talking about the ideas you have with other people. In this stage it is wise to think about the possible challenges you may face as well as all of the positive things that could happen. 

If u don't know the answer, always guess "c"