In advertising, rating refers to multiple choice the geographic region to which an advertising campaign will be directed. the gross number of individuals exposed to an advertisement. the percentage of households in a market tuned to a particular tv or radio program. the commonly used reference number that equates the customer likeability rating for an advertisement multiplied by its frequency. the average number of times a person in the target audience is exposed to the advertising message.

The east asiatic company (eac), a danish company with subsidiaries throughout asia, has been funding its bangkok subsidiary primarily with u.s. dollar debt because of the cost and availability of dollar capital as opposed to thai baht-denominated (b) debt. the treasurer of eac-thailand is considering a 1-year bank loan for $247,000.the current spot rate is b32.03 /$, and the dollar-based interest is 6.78% for the 1-year period. 1-year loans are 12.04% in baht.a. assuming expected inflation rates of 4.3 % and 1.24% in thailand and the united states, respectively, for the coming year, according to purchase power parity, what would the effective cost of funds be in thai baht terms? b. if eac's foreign exchange advisers believe strongly that the thai government wants to push the value of the baht down against the dollar by5% over the coming year (to promote its export competitiveness in dollar markets), what might the effective cost of funds end up being in baht terms? c. if eac could borrow thai baht at 13% per annum, would this be cheaper than either part (a) or part (b) above?

Which of the following is true of website content? it should be refreshed periodically to keep customers coming back. once the content has been written and proofread it shouldn't be changed. grammatical errors are not a problem because the customer visits the site to purchase a product, not check the site's grammar. it should be limited to text and shouldn't include multimedia.

What is a sales lead? a. an employee on the customer service team who deals with existing customers b. a sales person who works on a residual commission structure c. an expert in maslow's hierarchy of needs d. a potential customer who has shown interest in the company's product