Seattle-based Theo Chocolate makes organic and fair-trade chocolate bars. Its management team includes Joe Whinney, the company’s founder and CEO, and Debra Music, vice president of sales and marketing. Suppose that Joe and Debra were deciding on a pricing strategy just for their company’s chocolate bars. This would be a strategic decision.

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Seattle-based Theo Chocolate makes organic and Fair Trade chocolate bars. Its management team includes Joe Whinney (the company’s founder and CEO) and Debra Music (VP of Sales and Marketing). Suppose Joe and Debra were deciding on a pricing strategy for their company’s chocolate bars but no other company products. This is a business-level strategic decision.

To make this decision, Joe and Debra would have to take which of the following actions?Check all that apply.

a. Determine what kind of industries Theo Chocolate should be in.

b. Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus.

c. Evaluate the intensity of competition and competitors’ pricing of candies.

d. Evaluate what resources the company has to devote to manufacturing and selling chocolate bars.

THE ANSWER: b,c and d

b. Choose one of three approaches for selling chocolate bars: low-cost, differentiation, or focus.

c. Evaluate the intensity of competition and competitors’ pricing of candies.

d. Evaluate what resources the company has to devote to manufacturing and selling chocolate bars.

Explanation:They have to evaluate the intensity of the competition and who the competitors are, the prices the competitors are using, and how they own price can be an advantage to compete with them. They have to know how to achieve a price advantage against the competitors, therefore determining an approach on how to sell the chocolate is very important.

As their determine any price they also have to place such price against the resources of the company to know if it can be achievable, for the company to produce with such quality of resources and sell at a very low price.

Option "a" is not choose because, the industry should already been known before the consideration of sales price.