Achemical company claims that they are able to produce a certain product thermodynamically unfavored process. explain how this is possible

Thermodynamically favored process are those processes that do not require any assistance from outside the system e.g water boils at 25 degrees. Thermodynamically unfavored processes require assistance from outside to induce the required change for example water doesn't freeze at 15 degrees and therefore for that to happen several factors in the system have to be modified to achieve this. Therefore, there is a possibility of companies to produce product by using thermodynamically unfavored process by inducing changes in the system to achieve desired change or modification.