when you gather primary or secondary data, what part of the market information management process are you participating in?

Heyyyooo!

The answer is market research.

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Explanation:

Market research is the way toward gathering, analyzing and interpreting data about a market, about an item or administration to be offered available to be purchased in that advertise, and about the past, present and potential clients for the item or administration; examination into the attributes, ways of managing money, area and necessities of your business' objective market, the industry all in all, and the specific contenders you confront.