Include clickstream data measurements, which measures the exact pattern of a consumer’s navigation through a website, and interactivity measurements, which measures advertising effectiveness by counting visitor interactions with the target ad? (like time spent viewing the add, number of pages viewed, and number of repeat visits to the ad)

there is no universally accepted definition of art. although commonly used to describe something of beauty, or a skill which produces an aesthetic result, there is no clear line in principle between (say) a unique piece of handmade sculpture, and a mass-produced but visually attractive item. we might say that art requires thought - some kind of creative impulse - but this raises more questions: for example, how much thought is required? if someone flings paint at a canvas, hoping by this action to create a work of art, does the result automatically constitute art?

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