Seth is considering advertising his business using paid search results. what do you think makes paid search advertising so effective as a marketing method? look at the statements below and decide whether they are true or false.

You haven't given any statements to choose from, but I can explain why paid search results are effective.

Paid seach results market to consumers that are interested in the product or similar products. These consumers are more likely to buy the product, since they are searching for a similar term. Paid search results can reach many people in very little time, and their resulting marketing benefits are almost instantaneous.

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