If the "stickiness" of a company website increased due only to more print and electronic media advertising (no website changes were made), which variable is most likely responsible for the increased "stickiness"?

What is transmission control protocol/internet protocol (tcp/ip)? software that prevents direct communication between a sending and receiving computer and is used to monitor packets for security reasons a standard that specifies the format of data as well as the rules to be followed during transmission a simple network protocol that allows the transfer of files between two computers on the internet a standard internet protocol that provides the technical foundation for the public internet as well as for large numbers of private networks