Imagine that you, along with a couple of friends or former colleagues, are setting up a technology consulting firm where you will help people get the most of their personal technology (e. g., their smart TVs, computers, tablets, and smartphones). You need to identify the factors of the service (intangibility, inseparability, heterogeneity/inconsistency, and perishability/inventory) that can make the decision process more difficult to move through for customers and how your company might address each one of them. Keep your response between 200-250 words.