People are not interested in what you do . I think, more and more, they're not even really interested necessarily in how you look on paper, like a

Incomplete question. However, I inferred you are referring to the best word that likely completes the blank space.

or don't do;

Explanation:

So, this statement could rightly read;

"People are not interested in what you do or don't. I think, more and more, they're not even really interested necessarily in how you look on paper, like a"

a hotel that serge might be staying in