Discuss the types of data that business might collect and how the business could use that data to drive decision-making in a specific area of the business

Answered below

Explanation:

A business such as an online store like Amazon can collect user data like name, address, mouse clicks on products, how long users stay on page viewing a particular product, marital status, education and many more.

These data are used by these businesses to drive decision-making that enhances the sale of their goods. For instance, adverts and search alternatives about a particular good can be shown to people who have looked at them before. A newly married or pregnant woman would be shown baby products etc.

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