How has the global marketplace used emerging technologies to expand businesses

Information Technology (IT) has revolutionized the way organizations conduct business by enabling small and medium businesses to level the playing field with larger organizations. Small businesses use an array of technology based on everything from computer server stations to portable mobile devices to expand competitive advantages in the global economic marketplace and marketing environment. So, small & medium business organizations owners are considering implementing information technology (IT) in their planning process for streamlined integration. Thus, this process is leading to future business expansion locally as well as globally. This decision allows proprietors to create smooth business operations using the most effective information technology available. On the other hand, the Internet has further linked the overseas suppliers of goods and services and their buyers. During the e-commerce era, internet traffic is increasing day by day, and e-commerce business is in the hyper growth stage. Information technology tremendously helps to boost the expansion of the current and future of marketing environment; communication technology became faster than ever. Though, globalization creates a little challenge for multinational companies to share resources and knowledge across a number of businesses inside and outside the country. Outsourcing and freelancer ease this challenge because multinational companies recruit talent freelancers and outsource their projects to the highly expert vendors and then the works are done through the team of people very effectively and efficiently.

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