Match the type of information with the section of the business plan it fits in. To match them, click the type of information, and then click the section. How you will differentiate the company from competitors Market Analysis Your mission statement Competitive Analysis Suppliers your company relies on to produce its products Organization The amount of funding needed to start the company Executive Summary A description of your competitors Products and Services Your advertising plan Financial Analysis The financial history of the company Marketing and Sales A description of the needs and desires of your potential customers Funding Request A description of the departments in the company