There are advantages and disadvantages to using digital media in marketing and advertising. Briefly explain two advantages and one disadvantage.

In today’s digital business landscape with the ability to be social across multiple digital platforms, country borders and language barriers, social media has introduced a new method to marketing.

Social media marketing is one of the fastest changing areas of marketing the world has ever seen. The methods used and developed within social media marketing have come a very long way in the past few years. It’s also created serious opportunities for businesses around the world, but there are certain aspects you have to be aware of when you make use of social media marketing for business.

Social media is the fastest (real-time) advertising and tracking marketing mediums there is available. Just as there are advantages for marketing on this medium, there are disadvantages that you as the business owner and you as the marketer (or maybe you are running a small business and are both) should be aware of and not only take notice, but know and understand how it can influence your business in all aspects positively and or negatively.

The analysis

One of the problems with writing and or explaining some of the overall or general advantages and disadvantages of social media marketing is that most of it is different dependent on your business. Some of the key differentials you need to be aware of that will influence the advantages and the disadvantages are:

Your type of business and or service,

Your marketing niche and specialization,

The social media channels used for your marketing and engagement,

Your target market – type, age, demographic, etc.

Demographic and economic in differences in consumers

Explanation: