Find recent cases of successful text and web mining applications. Try text mining and web mining software vendors and consultancy firms and look for cases or success stories. Prepare a report summarizing three successes. In your summary, you will list the application used, the context in which the mining strategy was applied and the outcome. Each summary should be a paragraph long for a submission of 1-2pages (double spaced).

Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?