Why do so many people ignore or delete email messages? how can you boost the chances your target audience will read your message?

They will ignore it as it's not appealing to them. In every email provider it will show

-Who The Email Is By
-What The Subject Of The Email Is

So not only does your company name need to be appealing but your subject will need to be equally as important. Companies experiment in many diffrent ways to grab their target audiences attention. The most predictable method is an 'introductory offer" for example: Spend £40 and Get £20 off. This grabs attention. Thats one example

The email overall needs to be appealing for it not to be deleted.