This is the passage. Company Z has experienced a decrease in sales in the last quarter. Additionally, their customer surveys have shown that customer satisfaction has also decreased by 30%. Customers often complain
about lack of parking, high prices, and slow response times to customer concerns. Determine the
practical steps Company Z can use to improve sales by using the Decision Making Process steps
highlighted in this lesson.

State the problem

List the options

Determine the pros and cons

Choose the best option

Evaluate the decision/choice

Company Z understands that their business is at risk. How can they use step two in the Decision Making Process to reach their end goal of increasing sales and customer satisfaction?