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1. web and mobile applications allow users to be actively engaged in an online activity. a true b false 2. some examples of business applications purposes are to collaborate, share files, meet virtually in real-time, and accept payments. a true b false 3. an education application would most likely do which of the following? a allow users to watch popular movies and tv shows b connect users with social and business contacts c confirm users' travel plans d teach users a new language 4. a uniform resource locator (url) is how the internet knows where to take users when an address is typed into a browser. a true b false 5. deon is required to provide the citation information for his sources. what type of information should he collect from his sources? a author name, title, date of publication, date of access, url b connections to background information c interesting facts and statistics d notes on important information

Suppose you are an ad-serving company and you maintain a log of cookie data for ads you serve to the web pages for a particular vendor (say amazon). a. how can you use this data to determine which are the best ads? b. how can you use this data to determine which are the best ad formats? c. how could you records of past ads and ad clicks to determine which ads to send to a given ip address? d. how could you use this data to determine how well the technique you used in your answer to part c was working? e. how could you use this data to determine that a given ip address is used by more than one person? f. how does having this data give you a competitive advantage vis-à-vis other ad-serving companies?