Asearch engine uses the of web pages to quickly display the urls of those pages that "best match" the user's search term.

adbusters is an oppressive not-for-profit organization, founded in 1989  determined to end capitalism. the goal is to  spread their message through a self published magazine (which contains no advertisements). the likely reason why adbusters publishes a magazine with spoof advertisements is that  adbusters wants to encourage consumers to think critically about ads. 

answervisible;