Execution of strategy requires the alignment of structure, processes, incentives and controls, people, and culture. international business managers need to know that the plans they made are being carried out and that they are doing what they are supposed to do. how is a manager to know about the implementation? control systems and incentives provide the "sticks" and the "carrots" typically used in businesses. both control systems and incentives are designed by managers, and it is essential that managers know the options available to her or him. control systems and incentives are essential elements of the organizational architecture of a firm. control systems are used to measure performance, typically of subunits, and then using those objective measurements to make judgments about the performance of the subunits. incentives are the devices used to reward appropriate behavior and should be very closely tied to the performance metrics developed in the control systems.