Excerpt from thermometer pills can save young lives tracy wilson while these tiny lifesavers have proven to be effective, they are quite expensive. on average the cost is $50.00 per pill. however, many parents of young athletes say that it is a small price to pay for the peace of mind it gives them on a hot, sultry day. the author argues that, despite the cost, the group most likely to be advocates for the thermometer pill is a) ice distributors. b) athletic coaches. c) medical researchers. d) parents of athletes.