In about five to six sentences, describe how an author can use ethos to persuade their reader.

1.) The main thing a speaker needs to do is convince the audience that they know what they’re talking about. After all, how are you going to sell someone a product you know nothing about? This includes knowing both sides of an argument and presenting each of them accurately. This helps assure the audience that you’ve at least done your research on the subject.

2.) Also, in order to use this strategy effectively, it’s important for a speaker to understand the audience to which they’ll be speaking. By having this background knowledge the speaker can research their subject matter, and then tailor their message in a way that resonates with that specific audience.

3.) In addition, citing credible sources is also a must. For example, if you were trying to persuade your audience to use a certain pharmaceutical product, and you yourself were not a doctor or pharmacist, you might reference or quote known physicians. An audience can forgive the fact that you’re not a certified expert on the subject that you’re presenting, but they may not forgive you for not making an effort to provide an expert’s opinion.

Explanation:

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