Match the definition to the term. 1. the paper cover of a book dust jacket 2. an advertising technique in which the buyer is persuaded to purchase because "everyone else is doing it" closing 3. the purpose of advertising to persuade 4. a form of communication used to persuade daddy long legs 5. the tone of a business letter bandwagon 6. newspaper section that prints opinions about matters such as a college basketball team's recruiting methods eat humble pie 7. metaphor meaning to beg for forgiveness in a very humble way propaganda 8. a book written in the form of a series of letters formal 9. the ending words of a letter, before the signature sports column