Fred is on a popular tv game show where you can win $1,000,000. he is currently at $16,000 and is not certain that he knows the answer to the $32,000 question. his decision could be influenced if the host says "you can take the $16,000 and go home, and that's a lot of money," or "$32,000 is way more money than $16,000." there is a tendency for the contestants to do whatever the host suggests, and fred will probably be no different. this is the effect of . framing.
b. an availability heuristic.
c. an additive strategy.
d. a representativeness heuristic.