Study the poster showing characters from the movie star
wars and created by the us department of health,
education, and welfare in 1977.
how does the poster most likely demonstrate the use of the
testimonial technique?
parents of earth,
are your children
fully immunized?
the photograph shows fictional film characters, used to
"sell' immunization.
the text references the health department, a revered
government institution.
the phrase "call your doctor" adds a reference to an
esteemed authority.
the phrase "parents of earth" reminds the audience of
the importance of parenting.
make sure-
call your doctor or
health department today.
mark this and return
save and exit
next
submit