Our market share for hiking backpacks has been shrinking lately. it is
that our customers have simply become bored with our backpack design, which has not changed for several years. work on designing a new product. it should be made of
durable
material to hold up under sun, rain, or snow for many hiking trips. the interior spaces should be easily
accessible
, even while walking, without having to remove the backpack. provide insulated compartments so that food will remain
for a considerable amount of time. as the compartments are emptied, they should be
collapsible
to minimize the bulkiness of the pack. webbing straps should be provided so that hiking accessories are
; test whether velcro or metal clips will work best. put thought and creativity into the design and color. we want our product to stand out in a crowd--the more
noticeable
it is, the better! we want every hiker to feel the need for this new product. and of course, it must be affordable, yet not priced too low; it must be
for the company. with a well-designed product and a great marketing strategy, it is
inevitable
that we will regain our market share.