What is the significance of this passage?

matthew 6: 9-13: after this manner, therefore, pray ye: our father which art in heaven, hallowed be thy name. thy kingdom comes, thy will be done in earth, as it is in heaven. give us this day our daily bread. and forgive us our debts, as we forgive our debtors. and lead us not into temptation, but deliver us from evil: for thine is the kingdom and the power, and the glory, forever. amen.

a special prayer that will get god's undivided attention
a ritual in a church service
christ's example of how we should pray
a socially acceptable prayer