In adverising, what is the definition of the term bandwagon appeal?
a. a statement that appeals to a person's need to fit in.
b. biased words meant to influence someone using emotion
c. a statement by a well-know person.
d. a statement that is so broad it cannot be true.

A. a statement that appeals to a person's need to fit in.

Explanation:

The bandwagon appeal is an advertising technique used with a purpose to persuade potential buyers to buy a particular product by making them feel that everyone else already has it and that they are missing out. Marketing professionals believe that it is more likely that people will pay for a service or product if they get an impression that they need to do it in order to fit in. By taking advantage of people's need to be accepted and included, the bandwagon appeal has proved its success with different age groups.

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