In 1958, [fred] turner put together an
operations and training manual for the
company that was seventy-five pages long,
specifying how almost everything should be
done. hamburgers were always to be placed
in six neat rows; french fries had to be exactly
0.28 inches thick.
what makes this factual evidence effective?
o it shows an attention to consistency that
exists in the fast-food industry today.
o it shows the impossibility of maintaining
consistency in the fast-food industry.