A"4" on "style" for this assignment means that. .

language is appropriate for the business setting and contractions are avoided.
tone is neutral.
wording is clear and concise and the use of jargon enhances the proposal.
the letter is appropriately formatted.
your sources are all properly credited.
a "3" on "style" for this assignment means that. .
language is appropriate, but may contain minimal informal language or contractions.
tone is generally neutral but may contain one or two instances in which the writer is too informal with the audience.
wording is clear and concise and jargon is correctly used.
the letter is formatted appropriately but may contain one or two minimally distracting errors.
your sources are properly credited, but with some errors.
a "2" on "style" for this assignment means that. .
language is generally appropriate, but contains informal and/or loaded words that distract the reader.
tone is generally neutral, but may contain one or two instances in which the writer is too informal with the audience.
wording is sometimes vague and jargon is left out or misused.
the letter is formatted correctly, but contains a few errors that may distract the reader.
your sources are credited, but with several errors.
a "1" on "style" for this assignment means that. .

language is generally inappropriate, too informal, includes loaded terms, and otherwise offends or confuses the reader.
tone is not appropriately neutral and contains slang that offends or confuses the reader.
wording is vague and/or confusing and the use or lack of jargon impedes the readability of the proposal.
the letter is not formatted correctly, distracting and confusing the reader.
your sources are not properly credited.
a "4" on "content" in this assignment means that. .

the letter avoids emotional appeals in favor of sound logical appeals, which enhance the argument.
the letter avoids logical fallacies.
appeals to ethos enhance the writer's credibility.
the argument proves that the proposal benefits the audience more than it costs them.
the letter anticipates and addresses the audience's needs.
the thesis statement introduces the proposal and makes three strong, defensible assertions concerning benefit to the audience.
each supporting paragraph develops and defends a claim made by the thesis using three strong pieces of evidence.
the letter meets length requirements.
a "3" on "content" in this assignment means that. .

the letter avoids emotional appeals in favor of sound logical appeals.
the letter contains a minimum number of logical fallacies.
appeals to ethos are present but do not necessarily enhance the overall proposal.
the argument states that the proposal benefits the audience more than it costs them, but more evidence is needed.
the proposal reflects an awareness of the audience's needs but says little about how they will be addressed.
the thesis statement introduces the proposal and makes three assertions concerning benefit to the audience.
each supporting paragraph develops and defends a claim made by the thesis using three pieces of evidence.
the letter is somewhat short.
a "2" on "content" in this assignment means that. .

the letter generally avoids emotional appeals, but logical appeals rely on fallacies.
the letter contains several logical fallacies, which may distract the reader and injure the writer's credibility.
appeals to ethos are present but not adequate.
the argument states that the proposal benefits the audience more than it costs them, but more evidence is needed.
the letter reflects an incomplete understanding of the audience's needs and fails to address them.
the thesis statement introduces the proposal and makes three assertions about it.
each supporting paragraph defends a claim made by the thesis and three pieces of evidence are present, but that evidence is either ineffective or irrelevant.
the letter is short.
a "1" on "content" in this assignment means that. .

the letter contains emotional appeals rather than logical appeals.
use of logical appeals is limited to fallacies.
appeals to ethos are missing or ineffective.
the proposal does not address a benefit to the audience.
the proposal neither anticipates nor addresses the audience's needs.
the thesis statement is missing or does not fully address the assignment.
supporting paragraphs lack evidence and examples.
the letter is very short.