The "read books, share the love" advertisement effectively convinces people to read more books. the advertisement targets parents of young children. in the ad, a mother and father are reading a book to their two young children. most parents certainly would want their children to do well academically. this ad effectively encourages literacy. which of the following revisions would most improve this paragraph?

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The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy.

Which of the following revisions would most improve this paragraph?

a) correcting punctuation and spelling errors

b) better explaining the target audience

c) discussing techniques used in the ad

d) reorganizing the order of the content

The best option is c) discussing techniques used in the ad.

Explanation:

The paragraph about the "Read Books, Share the Love" advertisement lets us know it is an effective ad. We also know that it has a picture of parents reading a book to their two young children. Somehow, the paragraph connects that to the idea that parents want their children to do well academically, but it doesn't explain how the ad does that. How would parents get to that conclusion and why?What techniques were used to do it?

There are several techniques advertisement can use to persuade people to do or buy something. For instance, it may very well be that the "Read Books, Share the Love" used the "ideal family" technique. A happy family is portrayed in this technique, in a good house, with a comfortable life. The children are well mannered, parents are calm and easy-going. But, it may very well be that the ad used other techniques - questioning the customer, complimenting the customer, emotional appeal, bandwagon advertising etc. The paragraph would be greatly improved if it gave us the details on the techniques used.

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