In order to be effective, a media message must .entertain the viewer or reader and make him change his point of view2.accomplish its purpose and be appropriate for its audience3.not contain subjective information

In order to be effective, a media message must accomplish its purpose and be appropriate for its audience. The correct answer is option 2. To entertain the viewer or reader and make him change his point of view and not contain subjective information are part of the media message's purpose. These should be met and it should be presented according to the type of audience that will listen or read.