From Businesses Intensify Pitch for 'Savviest Generation Ever' by Dave Carpenter © 2012 The Associated Press

Demographics help explain the latest kowtowing to teen tastes -- the teen population has grown twice as fast the overall population in the last decade. They're also easier to reach than ever via the Internet, the biggest marketing boon since the bulk-mail rate. This surge in "teen power" won't last forever. The so-called "echo boom" -- an upswing in births as baby boomers had children of their own -- faded in the mid-'90s, but that isn't stopping companies from retooling their sales pitches and strategies to make this group of mostly minors a major target.

Which of the following best summarizes the passage?
The teen population has grown faster than the overall population in the last decade, and they are easy to reach via the Internet. They represent a major target, so companies are using different strategies to reach them. T/F