Advertisement Poster: Create an imaginary product or organization that you want to advertise. Create a poster advertising that product. Use ethos, pathos, and or/logos. Include color, pictures, and words. On the back, write 5 sentences explaining HOW you used ethos, pathos, and/or

We want to do " Career Counselling" to students.

We want them to choose best suited profession according to their strenghts and desire.

Explanation:

For this business, we use Ethos, Pathos and Logos ;

Each category invokes a different appeal between speaker and audience.

Good persuasive advertising technique is when you balance all three.

Ethos means Credibility and Ethics

Pathos means Emotions and Feelings

Logo means Logical

Ethos used in marketing by following;

It’s all about credibility. Famous people enjoy a high status in our society. So they’re the ones selling products to us -- whether or not they have product-specific expertise. Its like a Word of Mouth Technique

e.g

"In the event that my age doesn't persuade you that I hear what I'm saying, at any rate consider that I am your granddad and I just need the best for you."

To convince students to listen to them.

Pathos used in marketing by following;

Its about Emotions and feelings.

"In the event that we don't move soon, we're all going to pass on! Wouldn't you be able to perceive how perilous it is remain?"

Students should choice their career by themselves.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

to persuade readers which is answer c