If you were to notice a young woman leaving a restaurant because she saw the cook being careless, sloppy, and unclean, you could likely empathize with her experience. Noticing things that people see and hear can be especially helpful for understanding when one is developing an empathy map that describes a customer experience.

- What they perceive and do.

Explanation:

An empathy map is described as a collective tool that is used for obtaining a deeper awareness or insight to the customers and form an overview of their experiences that helps to understand the needs of the customers and design the products or services accordingly.

As per the question, the observation of things that how people view and hear could be really beneficial to understand that 'what they perceive and do' while developing an empathy map. This kind of evaluation or assessment of consumer's behavior, response, or reaction on a particular experience assists to understand their needs and requirements in order to synthesize them to frame the design.

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