IZ
Active
TIME REI
23:
Study the poster showing characters from the movie Star
Wars and created by the US Department of Health,
Education and Welfare in 1977.
How does the poster most likely demonstrate the use of
the testimonial technique?
PARENTS OF EARTH
ARE YOUR CHILDREN
FULLY IMMUNIZED?
The photograph shows fictional film characters, used to
sell immunization
The text references the health department, a revered
government institution
The phrase "call your doctor" adds a reference to an
esteemed authority
The phrase "parents of Earth reminds the audience of
the importance of parenting