We are currently designing three new product lines for 2014: picnic tables, lawn chairs, and benches. These products are comfortable and beautifully designed. We intend to have them ready for production by June. These products have been met with positive reviews from our test customers, and we believe they will increase our profit margin by another 25 percent. [4] We will have our sample products from the new lines in our showroom next week. I am eager to show you how beautiful they are. You are invited to be our special guest for a product launch party on May 22; I will phone you on Friday, May 16, to confirm that you will attend. Sincerely yours, Joseph Pelletier

What is effective about the opening of this message? Check all that apply.
A. Gains attention
B. Uses a direct pattern
C. Uses an interesting fact
D. Sounds preachy or parental