The correct answer is: emotions.
Societal norms refer to the most common and widely accepted standards for behaviors, lifestyles and attitudes for individuals who belong to a particular society. For instance, in a western society, the norms or expected codes conduct include: hard work, and striving for wealth and success (behaviors and attitudes), physical activity, and eating out at restaurants (lifestyle), etc.
Even though societal norms include behaviors, lifestyles and attitudes, they do not necessarily include individuals' emotions. This is because emotions are internal and very subjective. Unlike societal norms such as expected behaviors, lifestyles and attitudes, emotions vary from person to person, and are not largely shaped or a part of societal norms.