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“On Spaghetti Sauce” - Malcolm Gladwell

As Moskowitz mulled over his Diet Pepsi trials, he realized he had been asking the wrong question. What was wrong about the question, and why was Moskowitz’s realization so revolutionary?

Gladwell says, “A critically important step to understanding our own desires and tastes is to realize that we cannot always explain what we want deep down.” How does this apply to our own lives?

In the TED talk Malcolm Gladwell explain the impact Howard Moskowitz had acknowledged about the world. As discussed in the video, Howard Moskowitz is a short round man that is in his60’s. He wears big huge glasses and has thinning grey hair on top of his head. Who graduated with his doctorate from Harvard and took on the role as a psychophysicist. Psychophysics, is study of quantitative relations between psychological events and physical events or, more specifically, between sensations and the stimuli that produce them. After graduation he set up little consulting shop in White Plains, New York, very first client was Pepsi. And Pepsi came to Howard asked him for his help. Pepsi wanted to figure out how much aspartame they should put in to each can of Diet Pepsi. With that being said, Howard to on the job and after many experiment and collected data. Howard begun to realize that the data wasn’t making sense. However, after dreaming up work for Nescafe he begun to realize the problem wasn’t the data it was because they were asking the wrong question. Instead of looking for the perfect Pepsi, we should be looking for the perfect Pepsis. Even though people didn’t understand his madness. They had soon understood that that Howard realization revolution was the most brilliant breakthrough in all of food science. Because Of that one thought he was able to fundamentally change the way food industry view their product and how to connect with their customer in pursuing their happiness. Creating the universals understanding of variety.However, Campbell’s Soup is where you truly understand Howard Moskowitz revolutionary impact he had. Its where he made his reputation. Prego is one of Campbell’s brands and in the early 80s they were struggling next to Ragú, which was the dominant spaghetti during that time. They came to Howard and said, “fix us”. Which resulted in Prego - completely reformulated their spaghetti sauce, by coming out with a line of extra chunky that immediately and completely took over the spaghetti sauce business in this country.

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I hope that helps. I don't know if it is right or wrong, but good luck :)

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