Review the ad. A young boy is struggling in school until his parents hire a new tutor. Within a matter of hours, the boy is completing his homework and is getting straight As. Which best identifies and explains how the ad uses persuasive techniques to affect viewer's emotions? The ad uses hidden fears; it sells its tutoring services by showing that, without them, students will feel humiliated in class. The ad uses a glittering generality; it suggests that the student will be top of his class in no time, so long as he gets tutoring. The ad uses a testimonial; it portrays a notable figure—the boy—receiving these services, which makes everyone else want them as well. The ad uses exaggeration; it suggests that the tutoring services will help the boy's confidence, which isn't true.