Look at the Pope Manufacturing Co. advertisement. An ad for Columbia Bicycles. Which detail from Chapter 1 of Wheels of Change does this image enhance?

- Pope knew that he also had to build a market by raising the excitement level of the American people for his product.

Explanation:

The given image of advertisement by Pope Manufacturing Co. aims to 'build a market' and which is done by using the image reflecting 'wheels of change.' This idea of showing 'wheels of change' helps grab the American viewers' attention and 'elevate their exhilaration level towards their product.' This allows the Pope Manufacturing Co. to engage the audience's interest and faith in their product which will eventually establish a market for them.

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