As young women, we have always been told through the medium of advertisement that we must use certain products to make ourselves beautiful. For decades, ads for things like soap, makeup, and mouthwash have established a sort of misplaced control over our lives, telling us what will make us attractive and what will not. Recently, however, a new generation of advertisement has emerged in the fashion industry, one that cleverly equates the products shown in the ads with the quest for confident individuality. Ads such as the two for Clarks and Sorel discussed below encourage us to break free from the standard beauty mold and be ourselves; using mostly imagery, they remind us that being unique is the true origin of beauty. The main idea of this excerpt is .