Mirth The other people in the theater are also in hysteries. They don't know
exactly why, and maybe it doesn't matter,
Understanding the Text
1. Describe the benign violation theory (BVT) of humor. According to this
theory, what factors predict how funny something will be? Provide an
example of this theory from the text.
2. Analyze the rhetorical situation of Warner's article. How would you describe
the mode and purpose of his writing? What kind of publication is Wired
magazine? Who comprises its intended audience?
Reflection and Response
3. At one point, Warner calls McGraw's theory "elegantly simple, but in the

Study the image. study the image. which statements best describe this advertisement? select three options. the evidence and facts appeal to logic. the image appeals to feelings and emotions. the target audience is pet-store owners. the target audience is potential pet owners. it promotes one method of animal adoption. it encourages the use of social media. which statements best describe this advertisement? select three options. the evidence and facts appeal to logic. the image appeals to feelings and emotions. the target audience is pet-store owners. the target audience is potential pet owners. it promotes one method of animal adoption. it encourages the use of social media.